Conquerors are compulsive storytellers - they use every opportunity to feed anger and violence. “One who deceives will always find those who allow themselves to be deceived.” - Nicholas Machiavelliĭivisions are an illusion for both the leader and their followers they create a fictional reality. The term Machiavellian became a synonym for facts marked by cunning or bad faith. He relied upon the art of manipulation to build followers and allies. Nicholas Machiavelli famously said: “Politics have no relations to moral.” The Italian politician and diplomate believed that, for a leader, it’s better to be feared than to be loved. But he wasn’t the first, nor the last, to implement it. The divide your enemy so you can reign approach is attributed to Julius Cesar - he successfully applied it to conquer Gaul twenty-two centuries ago ( no typo). The Latin phrase “ Divide et impera” is as old as politics and war. Leaders have two choices - to unite or divide. The desire to leave a legacy is why people join a mission. Turn it into a life quest the journey to build something bigger than themselves unites people. Create a shared ambition and inspire people to build it with you. Conquering, winning at-any-cost, is all that matters.Īnother way to lead is by uniting people. Turn it into a life or death situation the sense of urge unleashes unconditional support. Create a mutual enemy and lead a crusade to conquer it. There are two ways to lead people and drive impact. Hint: leaders either divide people or unite them

Divide et impera building guide